This week I decided to share with you some of my design secrets for word art!!! :O This is top-secret!! Seriously, share if you want, I'd love to see you post layouts on my Facebook page if you try it out!
in 2003, I took a "Commercial Design" course. We covered the basics of
Adobe Illustrator and some of Adobe Photoshop. Surprisingly I hardly
touch Illustrator these days but I think it's why when I got back into
using Photoshop in 2009, I struggled a bit at first but kind of found my
way around. We talked A LOT about the fonts and words you put on
business documents. So I attribute my skills with word art to what I
learned in this class. I want to share with you some of what we
We talked about a design acronym, C.R.A.P. Yep,
that's right! But let's see how that works into sCRAPbooking! (you see
what I did there? clever, huh?)
C stands for Contrast, R for repetition, A for Alignment and P for proximity. This week we are going to talk about Contrast.
you know what contrast means, comparing two or more things and seeing
where they are different. I strive to have contrast in my word art in at
least one of the following ways:
1. Differing fonts
2. Differing colors
3. Differing sizes
two different fonts are not necessarily going to look good together. I
try to use a cursive with a "plainer" or typewriter type font. Also,
serifs are the little "legs" on fonts. A "sans serif" font is one that
doesn't have those legs (like Century Gothic, I love that font and use
it a lot). Also, two decorative fonts are not going to look good
together either. They are going to clash. So I often use a fancy font
and a plainer font to create that contrast.
Here's a word art I did
and you can see I have "Soak" and "Sun" in one fancy, scriptive font and
then used a plainer font (Garamond or Times, can't tell right now) to
contrast it. You'll see I also used the other contrast methods of color
and size difference.
Credits: Beach Baby- the Word Art Clusters
another example where I used the contrast of the kit's alpha with a
text to add contrast to a word art. The alpha is a little but playful
but pretty much plainer and thick. That's another way of using size
variation, a thick font versus a thin font.
Credits: The Simple Life Word Art Clusters
I don't make different fonts, especially if my title is short, like two
or three words and none of them the articles (like "a", "the", etc.)
but all important words. In those cases, I will just change up the color
of some of the words to make them stand out from each other.
You can see in this word art, I also used varying sizes to bring out some contrast here.
Credits: Beach Baby Word Art Clusters
if I have a longer phrase, I like to make the words that are really
important from it stand out by making them bigger than the rest. Also,
have only 2 different sizes. That's also important for all of these
contrast ideas. Unless it's a really long phrase and you make some of
the words different fonts but keep them the same size, I would only use 2
different fonts, most of the time 2-3 different colors and 2 different
sizes. Too much contrast doesn't help it stay connected!
In this example you see all 3 principles. Different fonts, different colors and then slightly different sizes.
Credits: Childhood Games- the Word Art Clusters
principles don't only apply to word art! Varying sizes of elements on
your page, the colors and the shapes, all kinds of contrast ideas for
layouts and they help make it work! If something is the same, like a
monochromatic layout, find something you can make different to help it
stand out! Try it out and let me know how it goes!!